According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today. In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents. While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is.
The effectiveness of video has not been lost on successful marketing companies. The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real.
The report also looked into how companies are distributing their videos, with 14% publishing only on their own sites, 23% using just sites like YouTube or Vimeo, and 63% using a combination of both.
There is a lot of very valuable information contained within this report. Whether you are currently using video marketing or not, you will certainly want to take some time to review it. You’ll likely get a lot of important tips and tricks, as well as learn what some of the most successful companies are doing to improve the ROI from their video marketing dollars.
