As was published here on PMI earlier this week, Email marketing is still the most effective way to build relationships and improve ROI (Read more HERE). While this is certainly true, it is also important to remember that the most effective strategies surrounding email marketing have changed over the years. In addition, there are many new laws and regulations that must be followed if you want to use email as part of your overall marketing strategy. These changes are what has prompted The Performance Marketing Association to create and publish their new white paper, titled “Email Marketing: Compliance Requirements and Best Practices.”
According to the PMA, “The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationship and mitigate risk, but also help to improve delivery and return on investment.”
Within this free paper, the PMA provides a wealth of information to marketers of all types who use email. They discuss the new CAN-SPAM ACT, and how it applies to all marketers (not just those who use bulk messaging). Of course, it touches on how to stay within the law, while still taking advantage of the power of email marketing.
Most importantly, however, the PMA gives a variety of industry best practices that have been proven effective by top affiliates in a wide range of niches. These practices not only help to avoid some common marketing mistakes (and legal problems) but also serve to help improve conversion rates and build better relationships with customers.
If you use email marketing in your business, you need to download this free report from the PMA, and put their recommendations into practice. You can get the report, 100% free of charge, HERE.