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How to Benefit from a ‘Start Here’ Page

One of the biggest obstacles marketers face once visitors find their way to the page is helping them to find their way to a good sales funnel.  Since a lot of traffic won’t come directly to a dedicated landing page, it is important to be able to direct visitors to a location where they can get a good introduction to what the site is all about, and why they should stick around.  One of the best ways to get this done is by adding a ‘start here’ page.

What is a ‘start here’ Page?

A start here page can be something different for every site, depending on what it is that you’re hoping to get your visitors to do.  For some sites, it can be a list of posts that will touch on the most important things visitors should read:

where do I start

For other sites, it will be a link to a page which gives a detailed introduction of what people can learn from the site, or how they can be benefited.  It will also guide them to the next step in a sales funnel.  When using this type of start here page, you’ll want to make sure the link to this page is clearly visible from every part of the site.

New Start Here

In the above example, people will be able to quickly click on that link from any other area of the site.  No matter where they land from a search query, or following a link posted on Facebook, or anything else, they can always find their way to the page you want them to start on.

What Goes on a Start Page

When creating the actual start page, make sure you are providing the visitor with the exact information you want them to have, and very little else.  This page will typically explain what the site is about, how it will benefit the visitor, and give them some guidance on what they should do next.  In most cases, it will explain the importance of signing up for your email list, and provide them with a simple form to fill out to become a subscriber.

In addition, directing them to another post on the site is a good idea.  This will help to keep them on your site for longer.  The second post they see might be one that gives them the option to buy a product, but that doesn’t always have to be the case.  Every affiliate site is different, so evaluate what will work best for your target audience.  What all visitors, regardless of niche, have in common, however, is that you should be guiding them toward the pages and actions you want them to take. This can, and should, all start with a well thought out ‘start here’ page.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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