Industry Veteran Seeking New Position


“Nili” (Debra) Leeds

Living in Tel Aviv currently and moving to California, USA  Mobile: +972-54-799-4104



1/2012-      PLYmedia Inc-AdStract                                                                             Tel Aviv, Israel     

4/2013        Head of Performance Advertising and Business Development

  • Built and started the CPA department from the ground up including developing procedure flow
  • Generated over $1,800,000 sales in less than a year
  • Recruited and managed direct advertisers worldwide to advertise on CPA and CPL models

across performance platforms

  • Generated leads through extensive online research ,including: emails and

trade shows

  • Managed full cycle of online campaigns from uploading creative to pixel testing
  • Working knowledge of Right Media, Appnexus and other  platforms
  • Campaign management including optimizing and updating creative
  • Renegotiated rates and contracts with existing clients on a daily basis
  • Analyzed and monitored daily stats and traffic for live campaigns


8/2010-       Leads From Leeds LLC                                                                               New Jersey/Tel Aviv, Israel

1/2012         CEO and Founder-Advertising Consultant

  • Media planning for advertisers worldwide
  • Negotiated and purchased online media on many models including: CPA, CPL, CPC and CPM
  • Campaign management for the entire process of the campaign
  • Handled RMX and Commission Junction campaigns
  • Acquired and maintained partnerships with many publishers/networks on a day to day basis
  • Handle all marketing through LinkedIn, Facebook and Twitter


6/2010-        DSNR Media Group (DMG)                                                                                   Ra’anana, Israel

3/2009           Senior Mobile and Online Advertising Sales

  • Sold advertising space online/mobile across network on a CPC, dCPM, CPA and CPL model
  •  Prospected clients through the full sales process including; research, extensive cold calling

and negotiating contracts

  •  Opened up the US market by extensive research, cold calling, trips to the US to meet clients and

attended trade shows

  • Received an award for top sales person of 2009 for opening up the US market and generating over

$200,000 in new revenue in less than 10 months

5/2008-        Ad-gency                                                                                                                    Tel Aviv, Israel

3/2009       Online Media Buyer-US, Europe and Canada Territories

  • Negotiated and purchased online media for the gaming/gambling vertical
  • Specialties include: CPA, CPC, CPL, CPM,  Pop ups/unders, search engine marketing, email

marketing, text links and contextual advertising

  •  Recruitment of publishers through extensive online research, cold calling and follow-up
  • Campaign management by optimization and traffic control
  • Prepared campaigns to launch by uploading all creative into the system

5/2007-       Interevco Incorporated                                                                                               New York, NY

11/2007       Regional Sales Manager for Online Advertising   

  • Sold online media space and mobile programs on a CPC and CPM basis, across

multiple healthcare networks

  • Managed and trained a group
  • Prepared campaigns to go live by uploading all creative into the system
  • Developed online media solutions for advertising  agencies and national clients throughout the

Northeast region

  • Prospected clients through extensive cold calling and in person presentations.
  • Managed a group of sales assistants.
  • Negotiate long and short-term, exclusive and non-exclusive contracts


7/2005-       Market Wire (a CNNMatthews newswire Company)                                                  New York, NY

5/2007            Senior Account Executive – New York and Israel Territories

  • Promoted to Senior Account Executive within a year
  • Produced $466,550.00 in new revenue
  • Recognized for being the top salesperson to generate the highest amount of new business within 11 months
  • Sold press release distribution services including online features such as: search engine optimization, photo services, webcasting, embedded video, and social media options
  • Assisted clients in choosing relevant keywords for Meta tagging to increase press release visibility
  • Trained clients to use statistical data to improve future pickup
  • Found prospective clients through extensive cold calling, follow-up and in-person presentations
  • Designed innovative solutions across industries including public and private companies, public relation and investor relation firms
  • Negotiated long and short-term, exclusive and non-exclusive contracts
  • Generated 70 new clients, while maintaining existing client base


3/2004 –          DMX MUSIC                                                                                                 New York, NY    7/2005        Account Executive

  • Sold music programming, message marketing and multimedia systems
  • Designed solutions for retail business, restaurants, fitness clubs, and healthcare facilities
  • Generated 45 new clients, while maintaining existing client base
  • Cold called prospective clients, presented solutions, negotiated contracts
  • Generated $255,582 in sales
  • Recognized as a top performing new Account Executive during first month

200- 2003       University of Oregon, Eugene, OR                       

                     Bachelor of Science in Environmental Studies (name on file: Debra Caren Kazdym-Leeds)
1998-2000        Attended University of Wisconsin, Madison Wisconsin




  • Proficient in Microsoft Word, Excel, PowerPoint, Sales Logixs, and Outlook
  • Native English and  basic  Hebrew

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