How to Create Compelling Content from Scratch


Finding new and useful ideas for content on a regular basis can be daunting. Sometimes you have no clue what to write about. And that in turn can be frustrating.

It’s not a problem that is faced only by new writers. Even the experts can hit a roadblock and not know what to do when it comes to creating great content.

So what’s the solution? What do you do when you have to produce content from scratch?

You pull out some of the proven content creation ideas and use them to churn out some of your best work. Stuff that is not only useful but is also loved by your target audience.

Here are a few ideas to help you come up with compelling content:

Idea #1: Curate content

People surfing the Internet today are confused because there’s so much content, it’s hard to figure out what’s right. You can help your audience through content curation, where you link to the best pieces of content and point your readers to the most useful sources.

Internet users are tired of wading through useless content and don’t want to waste their time searching for the good stuff. This is where you come in help them out.

For example, if you’re running a tech blog, you can find and link to the 10 best tech tutorials that your readers will find useful. See to it that you add your own opinion or thoughts to the content to bring in the originality.

Idea #2: Ask your audience

When you’re searching for ideas, the best place to start is your audience. The reason being simple – your audience may have problems or questions that you can answer with your content.

This will not only help you come up with useful ideas for content but it’ll also make sure that you’re creating content that will be liked, read and shared by your readers. Regardless of how you do it, reaching out to your audience makes a lot of sense.

Idea #3: Tell your success/failure story

It doesn’t matter what niche you’re targeting, you must have experiences that you can share with your readers. Have you succeeded at something in the past that makes a good story? Or have you faced failure that your readers can learn from?

You can create original and useful content by simply tapping into your own experiences and giving your readers stories that they will be find interesting. Just make sure you keep it simple and to the point, removing any fluff or irrelevant details.

Idea #4: Look at what’s trending

Using Twitter you can look into the hot trending topics and find content ideas that are in demand. This doesn’t mean that you have to choose something not relevant to your audience because relevance is important.

What you’re basically looking for are topics that are currently trending so that you know what people are discussing. Once you identify these ideas, you can connect them a relevant topic of your own and create completely unique and interesting content.

How do you go about creating compelling content? Please share your experience below in the comments section.

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