Foursquare’s addition of the Local Updates feature last week has made me start keeping a watch on the network’s advertising capabilities and opportunities. Their new advertising functionality surprised me, because their Local Updates proved to… Foursquare’s Marketing Ideas Never End
What’s the form of internet marketing that people tend to notice the most, while still receiving the least clicks? Of course, what I means is display advertising. The CTR’s of display ads usually aren’t the… Display May Not Survive without Integration
As and experienced advertiser, you probably know how important it is to manage your online reputation alongside successful advertising campaigns. We’ve all seen the damage that negative online reviews can have on a business, so… Ignore Negative Buzz and Die
Just a few years ago all over the internet you probably saw ads that asked you various question about everything from what a picture looked like to what your favorite Simpsons character was. Behind almost… Adknowledge Buys Quiz Biz from Pangea
A few weeks back, I wrote about Twitter’s newest idea in advertising which was with Promoted Tweets. Twitter started allowing advertisers to target their Tweets, focusing on certain followers in particular rather than their entire… Targeted Tweets are Seeing Results
Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding. Oftentimes, I believe that download campaigns are mistakenly labeled as “adware” and therefore maintain a malicious stigma. When,… Cost Per Download: Always Ensure Full Disclosure
Now I’m sure you’ve heard everything there is to hear about Facebook. People like myself watch Facebook closely, simply because it’s been the most popular social network platform for a long time now in the… Sodahead: Facebook’s Popularity Plummeting?
According to a survey of affiliate marketers conducted by the Pert Group global research firm, affiliate marketers are really scared of not being paid. The independent survey asked affiliate marketers what they felt of networks… Survey: Affiliates Scared of Not Being Paid
Murray Newlands of PMI-TV interviews Ilya Lichtenstien, the co-founder of MixRank an innovative affiliate program that lets you find exactly what campaigns are working and what creative are making affiliates money. As a super-affiliate, Ilya… (PMI-TV) Spy on 100,000 Affiliates’ Campaigns
Who doesn’t want to go viral on Twitter? It’s a fact that a tweet that spreads virally can bring in a ton of quality traffic your way. And contrary to popular belief, hitting the viral… Going Viral on Twitter
It isn’t really that often that you’ll read something in marketing news that pertains directly and specifically to small business. Sure, it’s good to read what’s happening in the world of advertising with other companies… Foursquare Further Assists Small Businesses
Advertising on Twitter has always been sort of shaky, in that it’s impossible to target a certain demographic. The only way to reach a certain follower on Twitter has always been to reach all followers… Target Tweets Make Twitter a Better Platform
On June 29, 2012 the Federal Trade Commission released a study regarding use of the phrase “up to” in conjunction with representations made in marketing collateral and whether the average consumer believes that they will… FTC Says what “Up To” Means
Every business wants a good reputation with consumers, having them believe that they are reliable and trustworthy. The known ways to create an online reputation are countless, but some of the main ones today are… How to Gain Trust?