Foursquare’s addition of the Local Updates feature last week has made me start keeping a watch on the network’s advertising capabilities and opportunities. Their new advertising functionality surprised me, because their Local Updates proved to be something that could really benefit people in the marketing universe. Today, my constant watch has proven to be worth … Read more
What’s the form of internet marketing that people tend to notice the most, while still receiving the least clicks? Of course, what I means is display advertising. The CTR’s of display ads usually aren’t the biggest, but people keep them around because they are still effective in some form or another. However, it’s hard to … Read more
As and experienced advertiser, you probably know how important it is to manage your online reputation alongside successful advertising campaigns. We’ve all seen the damage that negative online reviews can have on a business, so managing your reputation online is just as important as any other marketing aspect. Now, the problem is, if you don’t … Read more
Just a few years ago all over the internet you probably saw ads that asked you various question about everything from what a picture looked like to what your favorite Simpsons character was. Behind almost all those quizzes was a company called Pangea, that would push consumers threw co-registrations and then mobile subscriptions. For a … Read more
A few weeks back, I wrote about Twitter’s newest idea in advertising which was with Promoted Tweets. Twitter started allowing advertisers to target their Tweets, focusing on certain followers in particular rather than their entire follower base. Since Twitter’s advertising was never really something that sparked numerous conversations, a lot of people in marketing were … Read more
Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding. Oftentimes, I believe that download campaigns are mistakenly labeled as “adware” and therefore maintain a malicious stigma. When, in actuality, many download campaigns are actually very safe and virus free, particularly if proper disclosure is given. Albeit in … Read more
Now I’m sure you’ve heard everything there is to hear about Facebook. People like myself watch Facebook closely, simply because it’s been the most popular social network platform for a long time now in the advertising world. It seems that every new announcement that Facebook has pertains to performance marketing in some way or another, … Read more
According to a survey of affiliate marketers conducted by the Pert Group global research firm, affiliate marketers are really scared of not being paid. The independent survey asked affiliate marketers what they felt of networks based on a variety of topics, and discovered a great deal about affiliate’s concerns and feelings about the industry. The … Read more
Murray Newlands of PMI-TV interviews Ilya Lichtenstien, the co-founder of MixRank an innovative affiliate program that lets you find exactly what campaigns are working and what creative are making affiliates money. As a super-affiliate, Ilya created MixRank in order to get the biggest ROI possible and now has opened this tool for everyone. MixRank allows … Read more
Who doesn’t want to go viral on Twitter? It’s a fact that a tweet that spreads virally can bring in a ton of quality traffic your way. And contrary to popular belief, hitting the viral button on Twitter is not as difficult as it sounds. As long as you get the basics right and know … Read more
It isn’t really that often that you’ll read something in marketing news that pertains directly and specifically to small business. Sure, it’s good to read what’s happening in the world of advertising with other companies and big advertising gurus, but if you’re a small business owner just trying to run a successful business, I’m sure … Read more
Advertising on Twitter has always been sort of shaky, in that it’s impossible to target a certain demographic. The only way to reach a certain follower on Twitter has always been to reach all followers at once. There has never been a way to reach specific Twitter followers over others, and often this leads to … Read more
On June 29, 2012 the Federal Trade Commission released a study regarding use of the phrase “up to” in conjunction with representations made in marketing collateral and whether the average consumer believes that they will achieve the maximum possible result or savings. Specifically, the study describes what a test group of consumers thought about advertisements … Read more
Every business wants a good reputation with consumers, having them believe that they are reliable and trustworthy. The known ways to create an online reputation are countless, but some of the main ones today are reviews and Likes. The Like button isn’t only a form of conversion, but the number of likes a certain brand, … Read more