A webinar is basically a web based seminar or an event, with both audio and video. It can be attended by a number of attendees. Webinars are useful in interacting with your prospects or customers. They work well since they involve audio, video and other visual elements.

Nowadays, you find many online businesses using webinars to reach out to their target audience. Webinars work really well when it comes generating targeted leads. But not many realize that webinars are also a great way to build relationships with your prospects and customers.

You are only limited by your imagination as to how you can use webinars in the best possible way. Depending on what you want to achieve, you can customize your webinar experience.

There are two distinct ways you can leverage webinars to build relationships with your prospects and customers:

1) Group Mentoring
2) Q&A Sessions

Now, let’s see how both these methods can help you get the most out of your webinar.

Deliver Real Value with Group Mentoring

In order to connect with your prospects/customers on a deeper level, it’s important that you give them the best value. By conducting group mentoring programs you actually achieve that. It helps you provide useful information in an organized fashion. Your programs could be done on weekly or monthly basis.

Your prospects will always be looking for advice they can put to use. The aim of your webinar isn’t to sell. It’s either to pre-sell a product or provide more value on an existing product. You should ensure that your program is divided into suitable modules. Outline everything that you will be teaching in the mentoring program beforehand.

See to it that you know what you want your students to do. Have a step-by-step roadmap that can guide them towards taking action. Just promising them results isn’t enough, you need to help them get there.

Also, keep a track of how your students are progressing. Or else it will be hard to measure the achievements at the end of the program. This also proves to be a great motivational factor that helps the students move forward.

Conduct Insightful Q&A Sessions

Publicly hosted Q&A webinars are great to showcase your expertise. They help you instantly connect with your target audience. In a way, you’ll be providing real value to your market and building a brand at the same time.

These sessions can prove to be a goldmine if you use them correctly. By simply taking note of any recurring questions in your webinars, you can get new product ideas.

Conducting a Q&A webinar is not that difficult. The format is pretty simple – just pick your topic and have a 60 minute webinar where the participants can ask you any questions they have. The most common questions usually point towards a gap in the market. A gap that you can fill in with a relevant and useful product.

How do you leverage seminars and give value to your audience? Do comment below and share your ideas!

What's your opinion?