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Can the Metaverse Survive the Recession?
As the world faces the looming possibility of a recession, one industry that's been on the rise for the past few years is the metaverse. The metaverse, which was once just a concept in science fiction, has now become a reality with billions of dollars being invested into virtual reality and augmented reality experiences. The metaverse has been touted as the next frontier for commerce, entertainment, and communication. However, as the economy...
Reels Monetization: A Work in Progress for Meta
Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user engagement, the company noted that Reels’ path to profit is still a work in progress.
Previously, Meta reported that Facebook and Instagram users were playing over 140 billion Reels per day, with numbers having more than doubled over the past year. However, founder and CEO...
CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry
The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the bandwagon, you might want to know that CTV is not without its flaws, particularly in the area of ad fraud. While many media buyers might assume that the limited streaming TV inventory and the difficulties in breaking into the supply would make CTV a fraud-free environment, it's not...
The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities
Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have revolutionized the way we communicate, gather news and shop for products and services. With nearly half of the global population relying on smartphones and tablets to access the web, businesses are capitalizing on this trend and investing in mobile advertising. In 2020, the spending on mobile advertising reached...
Yes, TikTok is a Search Engine for GenZ
TikTok has become more than just a place to dance with lip syncs and funny videos. It has transformed into a full-blown search engine, giving Google a run for its money. Young people are flocking to the platform to search for all sorts of things, from recipes to vacation spots, and even news and information.
"It’s not, like, a true search-engine opportunity yet,” says Sonya Ali, a media director...