Lashback LeadsCon 2012. Murray Newlands interviews Tim Kastner from Lashback at LeadsCon 2012. Curious what LashBack does? Well, they are the guys who make sure tons of mailers are compliant and following the law.
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.