Performics Appoints New Management Team

Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina Middleton, current U.S. CEO, expands her role and is promoted to Worldwide CEO based in Chicago, effective immediately.

Performics currently operates in 14 countries and plans additional expansion in 2012. To further support this growth, Performics also announces a new regional management structure. Frederic Joseph becomes CEO for Performics in Europe, Middle East, Africa, based in London; and Gareth Mulryan is the new Regional Director in Asia Pacific, based in Shanghai.

Joseph and Mulryan will report to Middleton and, with Vice Chairman Andras Vigh, complete the new global management team. Vigh will have network development responsibilities for Performics, in addition to his role as Chairman for VivaKi in Greater China.

“Performics has achieved phenomenal growth over the past year through the development of our worldwide network of talent,” commented Middleton. “We are committed to redefining performance marketing around the world, and will achieve this by providing performance marketing services across search, affiliate partnerships, performance display and social marketing resulting in a consistent global offering for our valued clients.”

Prior to her role as U.S. CEO, Middleton spent two years at Publicis Groupe’s Moxie, after a distinguished tenure at Hewlett-Packard. Joseph is a veteran of Publicis Groupe, responsible for launching Zed Digital in France and Europe within the past 10 years. Mulryan most recently led search marketing for Performics in Asia Pacific, after successfully leading digital efforts at ZenithOptimedia.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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