Retailers Tips for Improving Holiday Marketing Performance


Black Friday is just around the corner and many marketers have already started launching their holiday marketing promotions, but it’s not too late to implement adjustments that can significantly improve holiday marketing performance and increase revenue. Bronto Software, the leading email and cross-channel marketing platform for retailers and other commerce-focused companies, has developed “12 Tips for a Successful Holiday Season,” a new white paper outlining steps to significantly improve marketing performance that retailers can implement at any stage of their holiday marketing campaigns. The white paper is free for download at

“Retailers are in full holiday marketing mode and the tendency for many marketers is to watch, wait and observe as their carefully crafted plans are implemented, but there are always tweaks and adjustments that can be made at any stage,” says Jim Davidson, Bronto’s Manager of Marketing Research. “Bronto developed these tips to help marketers fine-tune their plans throughout the season. Each tip provides incremental improvement, but in total, the adjustments can significantly enhance campaign performance and boost holiday sales.”

The white paper includes tips for enhancing every aspect of cross-channel holiday marketing promotions, including email, social and mobile campaigns. The following is a quick summary of some of the top tips:

Holiday Centric Email Navigation

— Highlight the “Gifts” section by using a different color treatment or seasonal imagery.

— Include “Shop For” navigation with bold headings to help shoppers find the perfect gift by categories such as “For Him/Her,” “Mom/Dad,” “Gifts Under $20, Under $50, Over $75,” “Top Rated Products.”

Countdown Promotions

— Entice your audience with daily deals, progressive discounts, countdown promotions and flash sales.

Social Call-to-Action

— Provide clear calls-to-action for fans and followers to “Like” you, “Like” a product, and share your holiday offers.

— Encourage sharing with incentives and rewards and make sure you engage the conversation without forcing a conversion.

Going Mobile

— Drive holiday sales in-store and online with QR codes, SMS coupons and promo codes for your mobile subscribers.

Retail marketers can find more details in the complete “12 Tips for a Successful Holiday Season” paper. Download the free white paper at


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