CPA Detective Fraud Detection Integrated with GDS Link

GDS Link, a global provider of customer-centric risk management and process automation solutions, announced an addition to its Connector Library with the integration of CPA Detective’s real-time fraud detection solution.

“Fraud is causing multiple inefficiencies in the lead buying process. With an increase in the number of clients we have who are securing leads via the internet we continue to seek out data sources and solutions that can augment our clients’ risk management strategies. CPA Detective fits that bill” said Paul Greenwood, president GDS Link. ‘The solution from CPA Detective augments the extensive list of quality data bureaus available to our clients through our risk management solution, DataView360.

“We’re pleased that GDS Link has included our fraud detection solutions in their Connector Library which will reduce the effort for GDS clients to leverage our offering” said David Sendroff, CEO of CPA Detective. “CPA Detective wanted to work with GDS to support their increased penetration in markets that secure leads for their services over the internet. We are confident that our solution will result in an increased ROI and lower cost per closed offer for our joint clients” continued Sendroff.

The Connector Library enables GDS Link’s clients to leverage a robust set of data sources in support of current and future scoring solutions quickly and cost effectively. The flexible system design allows for rapid integration with existing systems. Clients can leverage GDS Link solely for data access, or incorporate the data with their implementation of DataView360 for a wider set of uses such as the implementation of scorecard models. DataView360 was architected to derive continued value from financial institutions’ investment in legacy applications while also delivering enhanced functionality and flexibility to the risk management community.

CPA Detective offers sophisticated real-time fraud detection solutions for lead buyers, advertisers, and marketing services companies who want to optimize their lead quality and maximize the ROI. They leverage advanced fraud detection algorithms and digital forensics to generate a fraud probability score before buying, selling, or processing a lead. This proven system allows businesses to minimize the threats of affiliate fraud, identity theft, merchant chargebacks and more.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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