Google to Shutdown Half of AdMob

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the dust. They are pushing instead their own Google Adsense for mobile web content as the preferred method of advertising on web-based mobile content.

This comes on the heels of numerous complaints from both publishers and advertisers that accounts that have been in business with AdMob for years have been suddenly shut down without notice. While AdMob had great customer service, many people have expressed that the transition to Google has resulted in the typical “no comment” customer service Google is known for: Shut something down, respond with a template response on why it happened.

This seems to be part of a long trend of Google advertising buying properties and then failing to properly integrate them and shutting them down.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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