Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week. This will allow advertisers to place video campaigns on sites like YouTube and the Google Display Network using their auction-based platform.

This will be an added function to Google Adwords and use the same login, but instead of just text ads, will be full video ads that anyone can create and upload. Using the platform, advertisers can set budgets, monitor impressions, views, click sand of course, all the normal optimization and ROI features of Google Adwords.

One of the coolest features is the ability to upload videos to a YouTube account and then use those videos to populate the advertising account. In theory this will allow marketers to create more advertisements on the fly and have easier access to the Google Adwords for Video platform.

The call-to-action on the video will be an overlay that will share information about the business and then drive traffic from that specific advertisement to any website.

As part of launching this, Google will be providing a $100 coupon for new advertisers who want to try the video.

Check out Hybryd Ads: Unique, In-House Offers you can get anywhere else

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
Previous articleLeadClick
Next articleWhat is Performance Marketing?

Similar Articles


What's your opinion?


Most Popular

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...