Saturday, May 18, 2024

Tag:tracking

Get more insight in your Adword Campaigns | using Third Party Tracking Tool

Adwords is one of the main PPC advertising platforms. Over 1.2 millions business advertise on Google Adwords. The source said Google holds 44.1% in...

FTC Publishes Guidelines on Cross-Device Tracking

Just about everyone these days accesses the internet on multiple devices. Whether it is a PC and smartphone, a phone and tablet, office PC...

ImpactRadius Unveils “Media Partner Discovery” Tool

Today, Impact Radius, a pioneer in global digital marketing and performance marketing solutions, officially announced the launch of Media Partner Discovery, an innovative technology...

This Company Can Track Logos on TV Now

iQ Media introduced a new product that is able to automatically identify brands’ logos that appears in moving or still imagery. The platform is...

Pinterest Looks to Work with Several Companies for Performance Marketing

Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good...

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...

Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake....

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...

Latest news

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

Must read

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...