Tag: sales

8-12% Growth in Online Sales Predicted for 2017

A new report out from the National Retail Federation (NRF) predicts that 2017 is going to be another great year for online sales. They expect that non-store purchases will grow by approximately...

8 Useful Landing Page Optimization Tips

Ever wondered what it takes to optimize a landing page successfully? Before we answer that question, let's look at some key advantages of having a properly optimized landing page: Helps you deliver a focused...
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The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...