A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people. While most of the news has been talking about physical threats like terrorism, theft, and things like that, a potentially bigger risk involves digital threats. Brazil is estimated to account for 2% … Read more
For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics Games in Rio de Janeiro under the revised marketing rules set by the International Olympic Committee (IOC). Although several restrictions remain, the newly liberalized sponsorship guidelines mark the end of a … Read more
The 2016 Olympic games are just around the corner. While they are taking place in Rio and will be largely viewed on television, there is a lot of opportunity for digital marketers too. As with all digital marketing today, mobile is going to be the main focus, and where there is the most opportunity. Whether … Read more