Saturday, May 18, 2024

Tag:Native Advertising

FTC Report Examining Issues of Consumer Recognition of Native Advertising

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015.  The research explores consumer recognition of paid search advertising...

Don’t Kill Native Off — Especially on Mobile

Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not...

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

Must read

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...