Native Advertising Archives

Consumers looked at native ads 53% more frequently than display ads.

FTC Report Examining Issues of Consumer Recognition of Native Advertising

2017-12-18

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015. The research explores consumer recognition of paid search advertising and “native advertising” that resemble news, feature articles, product reviews, entertainment or other non-advertising online content. An advertisement is deceptive under Section 5 of the FTC Act if it materially misleads consumers … Read more

Don’t Kill Native Off — Especially on Mobile

2017-01-31

Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not a happy stat, but let’s keep in mind that all native is not created equal. Google AdWords, considered by many to be the quintessential native advertisement, seems to be doing just … Read more

Can Native Ads Be Improved Using Location Information?

2016-10-21

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve advertisements … Read more

Five Important Facts about Native Advertising

2016-06-052016-05-16

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for the newest, coolest product. They are another form of advertorial, but this time they are more interesting, more profitable and a lot more creative. One of the best things about Native … Read more