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Tag:Native Advertising

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Lawyers Run The World

FTC Report Examining Issues of Consumer Recognition of Native Advertising

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015.  The research explores consumer recognition of paid search advertising...
Richard B. Newman -
Marketing Madness

Don’t Kill Native Off — Especially on Mobile

Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not...
Jeff Kamikow -
Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
Pesach Lattin -
Marketing Madness

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...
Pesach Lattin -

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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV...
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Adtech

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is...

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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

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