Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a lower monthly bill, and they have failed. Virgin Mobile, for example, offered this as an option quite some time ago, though it was not met with much adoption, so they canceled … Read more
You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas. This includes video, articles, images, eCommerce, and much more. Given the rapid growth over the past several years, and the predicted continued growth for mobile going forward, it is clearly a good idea … Read more
Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy. With mobile being the way of the future, however, Twitter may have finally found something that is somewhat positive to report on. In a recent report from Twitter, it was found that Twitter is … Read more
Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for the night for a group activity. “Tinder Social is designed to make it as easy as possible to plan your … Read more
With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will … Read more
The 2016 Olympic games are just around the corner. While they are taking place in Rio and will be largely viewed on television, there is a lot of opportunity for digital marketers too. As with all digital marketing today, mobile is going to be the main focus, and where there is the most opportunity. Whether … Read more
If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most people already know that mobile video is expanding rapidly in popularity, they may not realize just how well it really performs. According to a recent study from Smaato, a global real … Read more
Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed that they were tracking the location of app uses without first getting consent. They are not admitting to or denying the allegations, but simply agreeing to pay $950,000 to settle the … Read more
Wireless carriers like Verizon, AT&T and others have been looking to expand their mobile advertising segments of their business. These carriers are creating video content that they stream to their users, funded by pre-roll advertisements in most cases. The FCC, however, is currently looking at a variety of privacy rules that are putting this type … Read more
Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. This is a big milestone, and a sign of a big trend of people using their mobile devices for searching more and more. Of course, this trend is expected to continue … Read more
Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few years. The service, however, has become outdated with the shift toward mobile and really hasn’t been used nearly as much as it once was. FBX is used only for desktop ads, … Read more
The UK mobile carrier Three is making some waves in the ad industry this week. They have announced that on June 13th, they will be conducting a trial that will block 100% of all advertisements to mobile devices on their network. The company has over 9 million customers, and they all have the option to … Read more
Whenever you are conducting any type of marketing campaign you want to make sure you are getting your message out in front of people who are willing to give it a chance. While most people don’t ever want to see ads, they typically understand that it is a part of the modern life. In addition, … Read more
With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that people are looking for other ways to monetize content online. After all, if enough people are blocking ads effectively, the money to create the high quality content that people want simply … Read more
© Your Copyright Message
