A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For one, the report found that programmatic ads are now found in about 50% of all advertisers portfolios. Despite that, however, about 30% that do have it in their portfolio find that … Read more
Designing a successful search marketing campaign starts with knowing your audience. Unless and until you properly define your target audience, your campaign remains vague. So, the question that comes up here is, who includes your target audience? The answer is pretty simple – your target audience comprises of people who you’re marketing to. As simple … Read more
Just within the last two years Facebook overtook Myspace as the king of social networking. Myspace has been relegated by the technology and advertising community to the garbage heap of websites. Now has arrived what everyone knew would come, Google+, the newest best “social network” to compete in a crowded pack, dominated significantly by Facebook. … Read more