Marketer Scams Donald Trump Supporters Millions with Genius Ads

WhatsApp Lies and Goes Back on Privacy Promise #ftc #privacy

When Facebook bought WhatsApp in 2014, many people were concerned that the company would begin feeding Facebook with user information.  They were assured that the Facebook deal would not result in a change to privacy on WhatsApp. A recent announcement, however, confirms that WhatsApp will begin feeding Facebook with user data, including their phone numbers.  … Read more

CFPB Research Analyst Expected to Participate in FTC Workshop on Consumer Disclosures

As previously discussed here, on September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about advertising claims and privacy practices, including data dissemination and tracking technologies. The workshop will delve into the effectiveness of disclosures to ensure consumers notice them, comprehend them, … Read more

Alert: Illegal Ransomware Affiliate Network Launched!

Ransomware is considered by most to be one of the biggest threats to individuals and businesses today.  The basic way that ransomware works is that a computer is infected through normal channels (email links, corrupt websites, ect) and the software takes all the files (including pictures, documents, videos, ect) and encrypts them using advanced encryption … Read more

1-800 Contacts in Trouble for Anti-Competitive Marketing Agreements

he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating and maintaining a web of anticompetitive agreements with rival companies. The FTC alleges 1-800 Contacts entered into bidding agreements with at least 14 competing companies and networks. These bidding agreements purportedly … Read more

Cheerios To Face Trial for Fake Claims

Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein was actually high in protein — when it actually just had loads and loads of sugar. According to US District Judge Thelton Henderson, consumers may now pursue claims that General Mills … Read more

Using Garcinia Science to Substantiate Claims and Enhance Conversions

Dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile. Weight loss offers are among the most intensely scrutinized by local, state and federal regulators. Each website must be in substantial compliance based on the specific facts and nature of the advertising program. Issues such as claim substantiation and “competent … Read more

Warner Bros. Agrees to Settle Deceptive Marketing Charges

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers” to post positive gameplay videos on YouTube and social media. Under a proposed FTC order, Warner Bros. … Read more

Senator Mark Warnner Pushes FTC to Address Ad Fraud

Digital ad fraud is a major concern for marketers, but it looks like it is really starting to draw the attention of others as well. Specifically, Senators Mark Warner of Virginia and Chuck Schumer of New York (both Democrats) are preparing a letter that they will be sending to the FTC requesting that they look … Read more

FTC to Deeply Probe Ashley Madison

We’ve written a lot about Ashley Madison, the online infidelity dating website, has certainly seen its share of trouble over the past several years.  In addition to having an extremely controversial business to begin with (matching up married people who want to have affairs), they also had one of the most highly publicized data security … Read more

Will InMobi Shutdown after FTC Problems?

Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed that they were tracking the location of app uses without first getting consent.  They are not admitting to or denying the allegations, but simply agreeing to pay $950,000 to settle the … Read more