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Marketing Madness

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...
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Lawyers Run The World

Cheerios To Face Trial for Fake Claims

Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein...
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Marketing Madness

Largest Facebook Advertiser Pulling Back Targeted Ads Saying Ineffective

The world’s largest ad spender, Procter & Gamble, has announced that they are reducing their ad spend on targeted Facebook ads.  They said that...
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Marketing Madness

Facebook to Attack Ad Blockers Hard

Facebook is taking a significant step against the rising popularity of ad blocking software.  They have just announced that they have developed a way...
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Marketing Madness

Olympics Exposing Many to Hackers & Other Digital Threats

A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people.  While...
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Marketing Madness

Facebook Taking Clickbait War to a New Level

Facebook has been trying to stop all the clickbait articles that flood people’s newsfeed for quite some time, with varying levels of success.  According...
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Marketing Madness

How Do You Market to Gamers? New Study Provides Insight.

A new study has been released from Softonic that looked at how gamers (especially mobile gamers) look at advertising, and marketing efforts in general. ...
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Marketing Madness

Pepperjam Acquires AdAssured

The US based affiliate marketing network, Pepperjam, has recently announced that they are acquiring AdAssured, which is an online marketing compliance firm.  They are...
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Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s...
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Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast...
Adtech

The Future of Shoppable TV: The Grand Merchandising Merge

In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism...

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Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

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