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UrbanObserver
UrbanObserver
Saturday, April 27, 2024
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ecommerce
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Marketing Madness
How to Improve Conversion Rate of Niche E-commerce Website
There are a few facts about the conversion rates of websites that need particular emphasis. It is not sufficient to have a reasonable hit...
Kedy
-
2018-03-20
Marketing Madness
Google Trusted Stores Program is Closing Shop
Retailers have been using Google Trusted Stores since about 2011 when it first rolled out in beta. While it wasn’t the most popular program,...
Pesach Lattin
-
2017-03-07
Marketing Madness
eCommerce Sales Account for 11.7% of Total Retail Sales in 2016
A new report has just been released from the US Department of Commerce, which looks at retail sales over the course of 2016. In...
Pesach Lattin
-
2017-02-22
Marketing Madness
It’s Official – Cyber Monday Breaks eCommerce Sales Records Again
While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce...
Pesach Lattin
-
2016-12-01
Marketing Madness
Instagram Testing Direct Product Purchases
Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you...
Pesach Lattin
-
2016-11-02
Marketing Madness
The Dangers of Toolbars and Adware in B2B Affiliate Programs
Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...
Matt Wool
-
2014-12-08
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Must read
CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...