Saturday, July 27, 2024

Most recent articles by:

Matt Wool

Matt Wool is General Manager of Acceleration Partners, a digital strategy firm focused on profitable online customer acquisition for high-growth consumer businesses. Representative clients include adidas, eBay, Gymboree, The Honest Company, ModCloth, Reebok, Shutterfly, Target, Tiny Prints, Warby Parker, and zulily.

The Dangers of Toolbars and Adware in B2B Affiliate Programs

Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...

Must read

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...