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Matt Wool

Matt Wool is General Manager of Acceleration Partners, a digital strategy firm focused on profitable online customer acquisition for high-growth consumer businesses. Representative clients include adidas, eBay, Gymboree, The Honest Company, ModCloth, Reebok, Shutterfly, Target, Tiny Prints, Warby Parker, and zulily.
Marketing Madness

The Dangers of Toolbars and Adware in B2B Affiliate Programs

Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...
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Marketing MadnessPesach Lattin - 0

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s...
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Marketing MadnessPesach Lattin - 0

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at...
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Lawyers Run The WorldPesach Lattin - 0

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist....
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Lawyers Run The WorldPesach Lattin - 0

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been...
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Hiring & ManagementPesach Lattin - 0

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that...
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Hiring & ManagementPesach Lattin - 0

Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

In a pivotal move signaling Audi of...
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Marketing MadnessAdotat Staff - 0

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through...
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AdtechPesach Lattin - 0

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy...
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Lawyers Run The WorldPesach Lattin - 0

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands...
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ARCHIVE

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Lawyers Run The World Pesach Lattin - 0
Nandini Jammi is not your typical activist. She doesn’t march on the...
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Inside the Growing Partnership Economy

Performance Marketing Pesach Lattin - 0
Did you know that partnership marketing is one of the fastest-growing marketing...
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Scott Richter’s Felony Conviction Costs Him Domain Business

Marketing Madness Pesach Lattin - 1
Former SpamKing and clitoris compass Scott Ricther, the CEO of Media Breakaway, parent company...
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Must Read

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

Hiring & Management Pesach Lattin - 0
RethinkFirst, a global health technology company at the forefront of the behavioral...
Read more

The US Ad Industry Dodged the Recession Bullet

Marketing Madness Pesach Lattin - 0
The winds of change often blow in unpredictable directions in the world...
Read more

Fortnite: The Ultimate Playground for Brands and Gamers

Marketing Madness Pesach Lattin - 0
There’s a war going on, and it’s not just between the players....
Read more

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