Friday, April 12, 2024

Most recent articles by:

Matt Wool

Matt Wool is General Manager of Acceleration Partners, a digital strategy firm focused on profitable online customer acquisition for high-growth consumer businesses. Representative clients include adidas, eBay, Gymboree, The Honest Company, ModCloth, Reebok, Shutterfly, Target, Tiny Prints, Warby Parker, and zulily.

The Dangers of Toolbars and Adware in B2B Affiliate Programs

Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...

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When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

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Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

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Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle...

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

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Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a...

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced...