Tuesday, April 16, 2024
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Tag:data

Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin -
Email Marketing

Legal: California Governor Passes Data Broker Registration Law

If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of...
Richard B. Newman -
Marketing Madness

Google Launches Ads Data Hub for Improved Ad Performance Measurements

Google has recently launched a new system that is designed to help marketers manage their campaigns across all the different Google properties. This system,...
Pesach Lattin -

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Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you...
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Adtech

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry...
Adtech

FTC Impersonation Rule Now in Effect

The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the...

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Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...
Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

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