Saturday, November 2, 2024

Tag:crap

Study: 99% of Facebook Fans are Useless

According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal...

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From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...
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Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...

Must read

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...