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Tag:conversion rate optimization

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Marketing Madness

How to Improve Conversion Rate of Niche E-commerce Website

There are a few facts about the conversion rates of websites that need particular emphasis. It is not sufficient to have a reasonable hit...
Kedy -
Marketing Madness

Affiliate links in Google AdWords and importing conversions

Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert...
Deeksha Bhasin -
Email Marketing

[VIDEO] Evan Weber Knows What is Hot in Digital Marketing

Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the...
Pesach Lattin -

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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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