Sunday, December 10, 2023

Tag:content

Facebook Stepping up their Paid Content Program

Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies...

New EU Laws May Require Facebook and Google to Pay Users

A recent report from the Guardian finds that the European Union is proposing new rules regarding the publishing of news content.  One of the...

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...

Consumers Are Too Cheap to Pay for Content

With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that...

B2B Content Marketing Failing According to Study

The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of...

Google Accelerated Mobile Pages to Launch on February 24th

Google has confirmed that the Accelerated Mobile Pages (AMP) will begin showing up in their mobile search results on Wednesday, February 24th.  The AMP...

Stealing Content to Make Money

Here is a topic that can be somewhat controversial.  Using someone else's content to make money online, build a readership and grow your business. ...

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...