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ClickBank Names Mick Wiskerchen as New Chief Operating Officer

ClickBank has recently announced that they are appointing Mick Wiskerchen as the new Chief Operating Officer of the company.  Wiskerchen bring with him more...
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Marketing Madness

ClickBank Makes Internet Retailer Top 100 List

For those in the performance marketing industry, ClickBank is a very well known company.  For people outside this industry, however, it is not a...
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Marketing Madness

Clickback Changes Guidelines Under FTC Pressure

This week ClickBank announced new guidelines that would significantly change the way that many affiliate marketers and “JV Partner” programs would be allowed to...
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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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