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Marketing Madness

P&G’s Digital Shitty Advertising Bombshell

P&G is the largest advertiser in the world, sinking millions of dollars into virtually every ad medium available. Needless to say, when they talk...
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Marketing Madness

1.7 Billion Bad Ads Purged from Google’s System in 2016

Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double...
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Marketing Madness

Tons of Bad Ads Removed from Google

Google claims that they have been successful in preventing people from placing “bad ads” on Google, with the amount of bad ads down by...
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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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