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Impact.com’s Playbook for Affiliate Marketing Dominance in 202
In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention is the unstoppable rise of affiliate marketing. To shed light on this phenomenon, we had the pleasure of chatting with the brilliant Max Ciccotosto, the Chief Product Officer of impact.com, the go-to platform for affiliate marketing.
With his finger on the pulse of the industry,...
Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges that need to be polished away. Issues like measurement standards, fraud, and disjointed integration with other channels hinder its growth. Advertisers are demanding more direct connections, better protection, and seamless integration within the omnichannel landscape. Despite these hurdles, CTV's trajectory is promising. As the industry addresses these challenges...
Advertising on Aisle 5: Walmart’s Secret Weapon
In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail Media Networks (RMNs), are revolutionizing the way retailers and suppliers connect with consumers, leveraging data-driven insights to deliver personalized marketing solutions. Walmart's advertising division, Walmart Connect, is at the forefront of this transformative shift, experiencing substantial growth...
HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV omnichannel experience in real-time, providing a holistic understanding of media consumption. Recently issued a U.S. patent for its innovative cross-platform measurement system, HyphaMetrics is transforming the way advertisers, content creators, and marketers...
Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing Officer (CMO). With an impressive background spanning over 25 years in the global beauty and luxury retail industries, Rodrigues brings a wealth of experience and expertise to her new role.
As the CMO of Stila, Rodrigues will be reporting directly to CEO Michelle Kluz and...