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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive.
With its ad-supported tier, the streaming behemoth has gone from playing it cool to full throttle on the gas pedal, sucking in advertisers like a blockbuster premiere sucks in viewers.
This isn't just growth; it's an explosion—40% of new sign-ups are opting for ads with their drama, and that's just the teaser.
The...
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny new ad tier like it was the second coming of infomercials. And guess what? The advertisers ate it up like it was free samples at Costco.
Marco Nobili, Paramount+'s EVP and international ringmaster, has been stoking the fires of ad...
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle plan.
AI in Marketing: Embrace or Brace for ImpactLet’s be crystal clear: AI in marketing isn't just another shiny tool...
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that's been revolutionized by technology, one would expect fraud to be on the endangered species list.
Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, explain over at Digiday how the ad tech landscape not only harbors but in some cases nurtures its darkest...
Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with revelations that might just as much serve their own agenda as they purport to cleanse the adtech realm of...
