The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share does it actually account for? According to industry expert Brian Wieser, the answer… From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape
As Netflix dives into the realm of ad-supported streaming, it’s clear that the video advertising landscape is about to experience a seismic shift. With the streaming giant making its move, we sat down with Dave… Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape
FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply “Fubo.” The name change represents a new focus on efficient growth and reflects the company’s expanding size and scope since… FuboTV Drops “TV” from Brand Name in New Rebranding Effort
Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has made a name for himself in the advertising industry with his expertise in… The Morgan Mindset: Navigating the Complex World of Advertising
In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a plethora of content being produced and consumed, it’s an incredible time to be… Lights, Camera, Action: A New Dawn Breaks for TV Advertising!
In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant. However, sources report that Netflix is now considering alternative options for its advertising… Is Netflix Dropping Microsoft Advertising?
Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool to reach their target audiences. With many advantages over traditional TV advertising, CTV… From Couch Potatoes to Conversions: The Power of CTV Advertising
Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But what makes Pluto TV stand out from the rest of the… Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising
Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and FAST TV. Linear TV was ruled by King Broadcast, who had been in… The Reign of King Broadcast: Will it Last in the Age of FAST TV?
FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising prices and tacking on extra fees, FuboTV executives reported encouraging early… FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy
Atmosphere is a streaming service that focuses on out-of-home streaming services that lift the mood in bars, restaurants, and other third spaces. The platform has over 60 free ad-supported streaming TV (FAST) channels featuring short-form… Out-of-Home Streaming: Atmosphere is a Breath of Fresh Air
US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first time ever, according to a recent forecast by Insider Intelligence. The… Digital Video beats Linear TV for First Time Ever
The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis as brands look for more value and greater efficiency in their… Can We Finally Say the AOR Model is Dead?
Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming TV service that’s different from their pay-TV offering. And, get this,… Sling TV Takes a Swing at Free Streaming with Freestream Launch