In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of entertainment, TVs have long been the center of home… The Ascendancy of Connected TV: A Dive into the Future of Advertising
In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its workforce and raising concerns about its future in an increasingly competitive… Roku Faces Brutal Layoffs Amid Market Share Woes and Quality Concerns
In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a staggering $1 billion in advertising expenditure. These findings, unveiled by Vivvix,… CTV’s Cash Tsunami: Ad Spend Surfs to $1 Billion in June
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact… Streaming Advertising: Embracing Change and Conquering the Next 24 Months
Where content is abundant and viewers have endless choices at their fingertips, a new menace has emerged that threatens to tarnish the reputation of brands and the streaming platforms themselves: repetitive advertising. A recent ad… How Repetitive Advertising is Ruining the CTV Space
Repetitive ads on streaming platforms: Turning viewers into ‘brand recall experts’ and streaming services into ‘ad annoyance champions’ – it’s a battle of wits and annoyance!
Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with Microsoft for its commercial-based subscription tier, Netflix is now contemplating building… Is Netflix is Building is Own Advertising Server?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s… The Right Way to Measure Media
In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV as a powerful marketing channel, but its growth has been accompanied… The Evolution of CTV Measurement: Unveiling the True Potential of Connected TV Advertising
GainShare, a leading performance marketing agency has announced its strategic partnership with KeyTV Network, the esteemed media platform founded by the multi-talented entertainer Keke Palmer. This collaboration aims to leverage GainShare’s optimization expertise and targeted… GainShare and KeyTV Network Join Forces to Optimize Content and Expand Brand Reach
The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear platforms. To explore the exciting innovations and trends in this space,… The Future of TV Advertising: CTV’s Dominance and Innovation
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it’s grappling with challenges that need to be polished away. Issues like measurement standards, fraud,… Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning… HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<
In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing efforts. The company has announced the appointment of Gary Engel as…
FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer