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Marketing Madness

Marketing Madness

iOS 6 Helpful to Marketers but Worrying Device Users

The average Joe these days has a pretty basic understanding of what it means when people tell them that they are being “tracked” in...
Pesach Lattin -
Marketing Madness

Interactive Marketing Reaches Record High of $17B

A lot of the information regarding mobile marketing is up and down, with some saying good and others saying bad. So, to avoid the...
Pesach Lattin -
Marketing Madness

Google Still Leads Search

An article that was written about a month back, along with the recent recurring commercials from Bing will tell you during a certain survey...
Pesach Lattin -
Marketing Madness

B2B Marketers: Compelling Content Needed for Lead Gen, Market Education, Brand Awareness

In the realm of business-to-business marketing, there are many effective strategies to producing results that can be construed as successful marketing. Lead generation, being...
Pesach Lattin -
Marketing Madness

Mobile Will Work, If You Use It Right

Earlier in the week, Google announced some updates to its Mobile Playbook, the company’s mobile marketing vehicle. In their announcement of the update, Google...
Pesach Lattin -
Marketing Madness

YouTube Mobile Up 400%

Lately we have all been hearing a lot of crazy opinions regarding mobile marketing, some saying that it is the next, most successful thing...
Pesach Lattin -
Marketing Madness

Industry: Ignore “Do Not Track”

For those marketers that rely on targeted ads to get good results, the “do not track,” functions on some of the more popularly used...
Pesach Lattin -
Marketing Madness

Real Life Shopping to Stop?

It is about that time of year when people start thinking about their holiday shopping, getting nervous because there are so many people to...
Pesach Lattin -
Marketing Madness

AX Business Goes to Affiliate Window

American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads. This builds...
Pesach Lattin -
Marketing Madness

Tablets Show Positive Ad Results

A big part of the total mobile traffic in the US comes from tablets, which is something that many people tend to pay less...
Pesach Lattin -
Marketing Madness

Restaurant.com Kills Fake Reviews

You may not have heard, but companies like Gartner have predicted that by 2014, 10 to 15% of all reviews online will be fake...
Pesach Lattin -
Marketing Madness

Adknowledge Launches Exclusive Network

Adknowledge has announced today the launch of the new “Adknowledge Partner Network,” an exclusive, invitation only network catering to the very high-end of affiliate...
Lance Hemenway -
Marketing Madness

WTF are SpamTraps?

Spamtraps are email addresses that are valid, never were valid or have been invalid for a long time. They are used to collect spam...
James Carner -
Marketing Madness

Facebook Creating Fake Likes?

Everybody loves a few Likes on anything that they post on the World Wide Web. Likes began as something for the users of Facebook...
Pesach Lattin -
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