Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can’t stop. For media buyers, it’s the ultimate double-edged sword, a love-hate relationship between efficiency and effectiveness. And into this chaotic, conflicted landscape gallops the new messianic figure of ad tech: Curation … Read more
There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re dealing with here—dedicated, distracted, and delightfully obsessed. And if you’re in the advertising world, this should sound like a golden ticket. Gamers are, by nature, a captive audience. But despite this, … Read more
Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild, often chaotic evolution of digital advertising but has also been one of its most influential architects. With over two decades in the trenches, Jon’s career reads like an adtech epic—a narrative … Read more
Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new ad-supported tier. With a staggering 40 million monthly users, you’d think they’ve struck gold, right? But here’s the kicker: Netflix is messing it all up—royally. It’s like watching someone try to … Read more
With the Senate race in Nevada heating up, it’s clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from a snooze-fest. This is the kind of high-stakes, edge-of-your-seat drama that keeps political junkies glued to their screens. And guess what? In this volatile arena, Connected TV (CTV) is poised to … Read more
Well, well, well, what do we have here? It seems Google, in all its infinite wisdom, has decided to go on a wild adventure of placing ads next to some of the most revolting content on the internet. You know, the stuff that makes you want to wash your eyeballs with bleach and reconsider your … Read more
The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time, too, because if there’s one thing consumers don’t need more of, it’s getting bamboozled by bogus reviews and celebrity testimonials that have about as much credibility as a late-night infomercial. So … Read more
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy pawn shop and a DMV waiting line and mashed them together. You’ve got layers upon … Read more
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is now piloting the good ship Weightless through the turbulent seas of advertising, where antiquated tactics are about as useful as … Read more
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your typical startup saga. We’re talking about a journey filled with kicking, screaming, and eventually hugging the tech beast. First up, … Read more
Google’s latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday, Google announced it would no longer axe support for third-party cookies in Chrome. Instead, they’re pushing other options that supposedly give users more control over their privacy and tracking—like handing a … Read more
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos and then pivot to dominate a boardroom, all without smudging her lipstick. That’s Phoenix for you: a whirlwind of brains, … Read more
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the next big flop. The whispers in Silicon Valley are getting louder: Is this the second coming of the dot-com crash? … Read more
Ah, the latest episode in the soap opera that is Elon Musk’s stewardship of the beleaguered platform formerly known as Twitter, now rebranded as ‘X’—because apparently, what this saga needed was a more cryptic moniker. Musk, our antihero, declared this morning that his version of “free speech” requires the punitive arm of the law to … Read more
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