Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But what makes Pluto TV stand out from the rest of the streaming services in the Paramount universe is EyeQ, its premium video advertising platform. EyeQ was created to make it easy … Read more
GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™, its proprietary and accredited contextual intelligence platform. The move positions GumGum as the first 100% brand safe exchange in the digital advertising industry. While this move is being touted as a … Read more
Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party data in the programmatic ecosystem. The survey collected input from over 400 media strategists, planners, and buyers to explore the types of data used, factors in selecting a data provider, and data strategy … Read more
VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who has a proven track record in pairing data-driven performance marketing with genuine storytelling, will oversee brand and marketing strategy for VideoAmp as the company seeks to ink more major clients. VideoAmp … Read more
NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring of Fernando Machado as its Chief Marketing Officer. Machado, a well-respected marketer, and industry veteran, known for pushing creative boundaries to drive business growth, brings his decades of experience to NotCo, … Read more
Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the bot available to all of Snapchat’s 750 million monthly users, but initially, it will only be available to paying Snapchat Plus subscribers. Snap CEO Evan Spiegel believes that AI chatbots will … Read more
Procore Technologies, a leading global provider of construction management software, has announced the appointment of Sarah Hodges as its Chief Marketing Officer (CMO). In her new role, Hodges will be responsible for developing the strategic marketing plan and overseeing all marketing activities worldwide in support of Procore’s financial and strategic business objectives. Procore’s Founder, President, … Read more
In today’s world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the increasing use of artificial intelligence (AI), businesses are now able to leverage powerful AI-driven tools and solutions to boost their overall brand growth and ROI. Scott Leatherman, the Chief Marketing Officer at Veritone, … Read more
As B2B marketers navigate the complex and ever-changing landscape of the digital world, it’s essential to stay up-to-date on the latest trends and strategies to drive results. Jim Habig, VP of Marketing at LinkedIn, brings a wealth of experience from his years in the industry, having worked with some of the biggest names in tech. … Read more
In the digital age, data collection is essential for businesses. As data privacy concerns continue to rise, first-party data collection is becoming increasingly important for marketers. However, certain myths surrounding first-party data have prevented marketers from using it effectively. The first myth is that cookie deprecation will disrupt website tags, which are used by many … Read more
JPMorgan Chase’s $175 million acquisition of Frank, a startup that was said to help students navigate the financial aid system, has turned into a legal battle between the bank and Frank’s founder, Charlie Javice. According to JPMorgan, Frank and Javice were not what they seemed, and the bank is accusing Javice of fraud. Ron Lieber, … Read more
Online shopping has become a common practice in recent years, and it has become increasingly important for customers to rely on product reviews to make informed decisions. As a result, online marketplaces like Amazon have created features that allow customers to rate and review products. However, it has become a growing concern that some companies … Read more
The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis as brands look for more value and greater efficiency in their advertising spend. While the AOR model has been effective in the past, recent trends in advertising, including shifts toward e-commerce, … Read more
Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. She started LinkUnite in 2022 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry. Malo and Farris … Read more
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