Sean Cunningham, assuming the role of the digital advertising world’s chief provocateur, has decidedly thrown down the gauntlet, igniting a fervent discussion that’s set the industry ablaze. At the helm of the Video Advertising Bureau (VAB), Cunningham isn’t merely making waves; he’s orchestrating a tsunami of controversy with his bold assertions about ad fraud and … Read more
Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away from plummeting into the abyss of obsolescence. I’m your handsome, witty and modest ringmaster for this extravaganza, ushering you into a world where buzzwords fly faster than cannonballs and innovation is the … Read more
Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is Google’s Privacy Sandbox. It’s like watching a high-wire act; you’re there for the thrill, secretly hoping nobody falls, but also…kinda do. This story has it all: tech titans … Read more
Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with something they’re calling DRAX Direct. Think of it as Disney throwing open the doors to its treasure trove of streaming goodies, inviting the big tech boys—Google’s Display & Video … Read more
Let’s cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he’s the mastermind behind Origin, a company that’s doing to traditional TV advertising what smartphones did to those ancient relics we called “flip phones.” And in the spirit of true innovation, his journey to ad tech … Read more
So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as another player but as the genre’s latest virtuoso. On a recent episode of the ADOTAT Show, hosted by none other than Pesach Lattin, Stein dives deep into the mechanics and ethos … Read more
As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we’re witnessing a classic case of the industry biting its own tail – and not in a cute, puppy-chasing-its-tail way, but more like a horror movie where you’re screaming at the screen, “Don’t go in … Read more
Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some mourning, others secretly popping champagne. But let’s not dwell on the past. As these digital delicacies crumble into the abyss of internet history, we’re thrust into an era where the rules … Read more
Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with promises of unmatched ROI and precision targeting. Then John Piccone strides in, not unlike a seasoned card player with a few tricks up his sleeve. He’s not here to gamble on … Read more
Embarking on a narrative journey through the heart of Ukraine’s tech scene amidst turmoil, Dave Morgan, Chairman of Simulmedia, offers an intimate glimpse into a world where resilience and innovation defy the encroaching shadows of conflict. His recounting paints a vivid tableau of challenges, triumphs, and the unbreakable spirit of Ukrainian tech professionals, as they … Read more
In the grand tapestry of digital advertising, Google’s Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening to redraw boundaries and redefine norms. Picture, if you will, a grand Shakespearean theatre where our modern-day drama unfolds, with the ad tech community cast in starring roles, navigating the complex … Read more
Google’s Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad tech, led by none other than Anthony Katsur, CEO of IAB Tech Lab. The industry is abuzz—or perhaps, a better word is befuddled—by the latest findings from the IAB Tech Lab’s Privacy Sandbox … Read more
The future is here: and it’s wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative and slightly whimsical, has introduced the world to Rufus—a chatbot with a personality as fetching as its namesake, Amazon’s very own corgi mascot. This isn’t just any AI; this is your … Read more
Let’s not parse words here: the pixelated crumbs of third-party cookies have long been the lifeblood of our industry, and we find ourselves at a peculiar juncture—a point in time so bewildering, it could rival the plot twists of a techy telenovela. Also, I need to be honest: I am getting tired of writing about … Read more