Monday, June 17, 2024

Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...

Quenching CTV’s Thirst: Adtech’s Guide to Data Springs

In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make...

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Unleashing the Power of Words: Nancy Coleman’s Journey to Comms Greatness

Nancy Coleman is an accomplished professional with over 25 years of experience in integrated communications, PR, and marketing roles. She has held senior leadership...

Unraveling the Effects of MediaMath’s Bankruptcy on the Advertising Ecosystem

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

Criteo’s Compliance Woes: Regulators Show They Mean Business

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...

The Future of Programmatic: Matt Barash Defends the SSP.

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...

Latest news

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under...

Why Streaming Ads Make Me Want to Smash My TV

Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they're relentless, annoying, and utterly out...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles,...

Must read

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

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