Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron Wesly, Chief Commercial Officer at Funtico, in what turned out to be a poignant moment in time. Recorded while Doron was at the hospital, supporting his beloved wife Amy during her … Read more
In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board of directors at Outbrain. Yes, that’s the same Outbrain that routinely benefits from the brand safety ratings issued by DoubleVerify. If it sounds like a conflict of interest, that’s because it … Read more
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its ad-supported tier, the streaming behemoth has gone from playing it cool to full throttle on the gas pedal, sucking in advertisers like a blockbuster premiere sucks in viewers. This isn’t just … Read more
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle … Read more
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that’s been revolutionized by technology, one would expect fraud to be on the endangered species list. Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, … Read more
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with … Read more
If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his tune. Pesach Lattin, the charismatic conductor of this wild ride, sat down with Oleg, the CTO of CMI Media Group, on the latest episode of the Adotat Show. Buckle up (or … Read more
Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical ambiguities as it is for its economic prowess. This neon-lit playground isn’t just a market; it’s a raucous casino where personal data is the house currency and privacy is played fast … Read more
The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the FTC to file federal court cases seeking civil penalties The Federal Trade Commission’s new rule on government and business impersonation is now in effect. This new rule is particularly important given the Supreme Court’s April 2021 ruling in … Read more
Let’s skip the small talk. Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and Acxiom skirmish. But today, we dive deep into the belly of the beast. Grab your snorkels—or martini glasses—and let’s wade through the muck of corporate espionage, data warfare, and good … Read more
Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths from the Interpublic Group, Kinesso and Acxiom, find themselves embroiled in a legal brawl, accused of playing dirty with competitor Adstra’s toys. Yes, you read that right—Adstra is throwing down the … Read more
Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust. This tale is as old as time, or at least as old as the internet, but it’s been given a fresh, rather dubious twist by none other than Forbes, a name … Read more
Sean Cunningham, assuming the role of the digital advertising world’s chief provocateur, has decidedly thrown down the gauntlet, igniting a fervent discussion that’s set the industry ablaze. At the helm of the Video Advertising Bureau (VAB), Cunningham isn’t merely making waves; he’s orchestrating a tsunami of controversy with his bold assertions about ad fraud and … Read more
Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away from plummeting into the abyss of obsolescence. I’m your handsome, witty and modest ringmaster for this extravaganza, ushering you into a world where buzzwords fly faster than cannonballs and innovation is the … Read more
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