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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July...
Pesach Lattin -
Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...
Pesach Lattin -
Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin -
Marketing Madness

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and...
Pesach Lattin -
Lawyers Run The World

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications....
Pesach Lattin -
Metaverse

Is Roblox the Metaverse?

More on Roblox and the Metaverse. I'm absolutely fascinated with Roblox because it seems to have done what Facebook WANTS to do, years ago....
Pesach Lattin -
CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
Pesach Lattin -
Marketing Madness

Are You Down with OTT?

I spent part of the week speaking to experts in OTT advertising, and frankly I was amazed how much this has grown in the...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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