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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Attention is the New Visibility

With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for...

Pesach Lattin - 2022-10-06

Leaders

Q&A with Mike Follett of Lumen Technologies on Attention

1) Who are you? My name is Mike Follett and I am a founder and CEO of Lumen. I have spent my entire career...

Pesach Lattin - 2022-10-04

CTV/OTT Streaming

Why CMOs Should be Paying Attention to Convergent TV

If you're a CMO, there's a good chance you've been hearing a lot about "Convergent TV" lately. But what is it? And why should...

Pesach Lattin - 2022-10-03

Leaders

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral...

Pesach Lattin - 2022-10-03

Marketing Madness

Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state of the...

Pesach Lattin - 2022-09-29

Lawyers Run The World

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter,...

Pesach Lattin - 2022-09-28

News

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out of a...

Pesach Lattin - 2022-09-23

Marketing Madness

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an announcement from...

Pesach Lattin - 2022-09-23

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Leaders2025-01-15

Pesach Lattin

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Pesach Lattin

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