Monday, June 16, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Crypto Blockchain

CNN Closes NFT Shop

In June 2021, when Bitcoin was trading at $35,585, CNN rolled out an NFT project called Vault by CNN. The goal of the project...
Pesach Lattin -
Leaders

Publicis Groupe Fires CMO Justin Billingsley

In a surprise move, holding company Publicis Groupe has abruptly ended the employment of global CMO Justin Billingsley. The news, first reported by...
Pesach Lattin -
Leaders

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...
Pesach Lattin -
CTV/OTT Streaming

 Q&A with Fred GodfreyCEO, and Co-Founder of Origin Media

Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV space. After...
Pesach Lattin -
News

Gaming Publisher IGN Acquires Advertising Agency 1TwentyFour

IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition of "strategic...
Pesach Lattin -
Metaverse

Disagreement About the Metaverse Could Prove Costly for Brands

With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to agree about...
Pesach Lattin -
Metaverse

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to a shared,...
Pesach Lattin -
CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022,...
Pesach Lattin -
1...798081...2,064Page 80 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com