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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

The Importance of Audience Measurement for Netflix

As Netflix begins to roll out its new ad-supported tier, the company is vowing to work with third-party measurement and verification companies. This...
Pesach Lattin -
News

Advertisers Weigh In on Media Fragmentation at Advertising Week New York

This year's Advertising Week New York conference has been marked by a pronounced focus on media fragmentation. With the rise of new platforms like...
Pesach Lattin -
Leaders

Nick Aragon Joins Digital Media Solutions as VP, Business Development

Nick Aragon has joined Digital Media Solutions as VP, Business Development. In his new role, Nick will be working on consumer pathways for the...
Pesach Lattin -
CTV/OTT Streaming

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed...
Pesach Lattin -
News

Why Elon Musk’s Twitter Takeover Bid May Be Doomed

According to a new report from Insider, many of Musk’s equity partners, who agreed to back Musk’s original $44 billion offer for Twitter,...
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Crypto Blockchain

Kim Kardashian’s SEC Settlement is a Wakeup Call for Marketers

Unless you’ve somehow managed to avoid matching with a crypto fiend on Hinge recently, you’ve probably heard about Kim Kardashian’s recent SEC charges....
Pesach Lattin -
News

Macy’s launches marketplace with 400 brands

Macy's Inc. launched its marketplace on Sept. 28 with 400 brands and 20 product categories. Shoppers should feel a "minimal difference" in the overall...
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News

How AI-generated art is changing digital marketing

Microsoft has unveiled a new platform that allows businesses to create content for their promotions using only text prompts. The platform, called Microsoft...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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