Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

TikTok: Why Chasing Trends Is Not A Strategy

With many CMOs deciding to jump on a bandwagon and market on TikTok because "everyone is doing it," maybe it's time to examine why...

Pesach Lattin - 2022-10-24

News

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...

Pesach Lattin - 2022-10-24

Leaders

Who is Dominick Miserandino?

Dominick Miserandino is an American entrepreneur, author and journalist. Most recently he was the CEO of Inquisitr.com where he saw a company wide reorganization...

Pesach Lattin - 2022-10-24

Marketing Madness

Shopify’s Increasing Churn Rate: Most Customers Leave within A Year

A Globe and Mail analysis shows that the number of Shopify stores that close down or leave the e-commerce platform is increasing at a...

Pesach Lattin - 2022-10-23

Leaders

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...

Pesach Lattin - 2022-10-21

News

Liverpool-based eCommerce Agency, Velstar, Announces Acquisition of Chester-based Marketing Agency, We Influence

In a move that signals its intent to become the UK’s leading end-to-end eCommerce agency, Liverpool-based eCommerce agency Velstar has today announced the acquisition...

Pesach Lattin - 2022-10-21

Marketing Madness

The New Age of Advertising Requires a New Set of Ethics

The advertising world is ever-changing, and with that change comes a new set of challenges and ethical quandaries. No longer can we rely...

Pesach Lattin - 2022-10-20

Marketing Madness

What’s the Deal with Peloton?

American exercise and media company Peloton has seen a drastic decrease in ad spend from last year to this year, according to data from...

Pesach Lattin - 2022-10-20

1...757677...2,064 Page 76 of 2,064

Must read

Leaders2025-01-15

Pesach Lattin

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Must Read

About Us

Follow Us

UrbanObserver

Pesach Lattin

Must read

Must Read

About Us

Follow Us