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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Metaverse

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and...
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Leaders

Who is Carl Loredo, Chief Marketing Officer of Wendy’s?

Wendy's CMO believes there is a better way to do things. He believes their customers are smart and savvy, and they expect more from...
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Leaders

MUDWTR Appoints Mike Fox As its First Chief Marketing Officer

Mike Fox, a seasoned brand marketer, has joined MUDWTR as its Chief Marketing Officer, the first person to hold this position with the company....
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Marketing Madness

Has Musk Destroyed Twitter Beyond Repair?

I had hoped that Musk had a plan for Twitter, besides just using it as a platform for him to express his white angst...
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Leaders

Fabletics Ads New CMO, Ilona Aman

Fabletics has named Ilona Aman as its new chief marketing officer. Aman reports to co-founder Kate Hudson and will lead all of the activewear...
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Leaders

Who is Sue Kroll, Head of Marketing @ Amazon Studios?

Sue Kroll, a former Warner Bros. employee, and one of the top "leaders" in the industry, has been hired head of marketing for Amazon...
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Leaders

Snappt Names Sean X Cummings Chief Marketing Officer

Snappt, the market leader in automated tenant screening and fraud prevention for multifamily housing, has announced Sean X. Cummings as its new chief marketing...
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Leaders

Prashant Nirmal named CMO of Arkose Labs

Nirmal's experience in the cybersecurity space and his ability to connect with key buyers will enable the success of both Arkose Labs and its...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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