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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Marissa Mayer Takes the Hot Seat at Yahoo!

Yahoo! Is surely hoping that they can put the past couple years, and several CEO changes behind them and begin focusing again on their...
Pesach Lattin -
Marketing Madness

Non-Payment Bandwagon Pile On

Perhaps you aren’t paying attention, but one of the top issues in the industry right now seems to be networks not paying their bills....
Pesach Lattin -
Marketing Madness

Mobile Continues to Grow Fast

It’s almost impossible for anyone in marketing to have not heard about mobile commerce and its potential for marketers over the past several years. ...
Pesach Lattin -
Marketing Madness

Digg Purchased by Betaworks for Pennies on the Dollar

This is a story all too often told in the cut throat world of silicone valley these days.  Digg was once in negotiations with...
Pesach Lattin -
Marketing Madness

This Tool Makes Millions on Facebook with 350% ROI. What is the Secret?

Zappos recently revealed the key to their success in several interviews and articles. It seems that they are so successful in Facebook marketing and...
Pesach Lattin -
Marketing Madness

Lexity’s App Opens Pinterest to Businesses

Pinterest is coming up fast as one of the most popular social networking websites on the internet, which of course peaks the interest of...
Pesach Lattin -
Marketing Madness

Google Rocks Search as You Type

Google’s got a great name in commerce, helping advertisers and website owners optimize their methods for success. They’ve released recommendations and suggestions, and have...
Pesach Lattin -
Marketing Madness

Facebook Ad Rotation is a Sign

When I’m not reading an article about any one of various subjects or finding out what’s new with Google, I do what everyone else...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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