Sunday, June 8, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

How to Gain Trust?

Every business wants a good reputation with consumers, having them believe that they are reliable and trustworthy. The known ways to create an online...

New Tricks from Facebook Introduced

Regardless of what people are saying about their techniques, Facebook is going to continue building up their name in advertising. Again and again we...

CPA Networks: Stop Bitchin’ on Facebook

You know what you’ll never see? The CEO of a fortune 500 company out on Facebook complaining about his workers, or his advertisers, or...

Why Are Advertisers Losing Interest in Social Media?

Social media is one of the best of many tools that marketers have for successful advertising. It’s shown great results in the past, and...

Mobile Advertising is Kicking Ass

You’re probably aware of how important mobile platforms have become, not only for advertisers and marketing, but for businesses and communication as well. Everywhere...

Facebook Losing Users: Stock Drops

According to a recent study by Capstone Investments, Facebook has  lost 1% of their US and European user base over the last 6 months,...

Google+ Makes You Feel Good?

We all remember the release of Google+ and how the success that it brought in didn’t seem to be quite as Google had expected....

Google’s War on Free Clicks

Since anyone who needs to find anything on the web will probably end up using Google search, you may have realized that the amount...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...