Friday, June 13, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Partners to Measure Offline Performance

It’s always interesting to see what the new happenings are with Facebook as they continue to slowly build their name in the marketing world....

SEO is back from the Dead?

Among creating successful marketing campaigns and finding the next best technique for reaching the consumer, marketers and brands often find little time to maintain...

Official Top 10 CPA Affiliate Networks

Performance Marketing Insider is delighted to announce the results of our Top 10 Survey of CPA Affiliate Performance Networks for Summer 2012. Six months...

Consumers Prefer Mobile Email Over SMS Promotions

Marketing to the new digitally mobile society is getting easier and easier, considering the countless new innovations in the field. Among the many ways...

New Mobile Network MLM Affiliate Scheme?

Today, I stumbled across some pretty interesting news regarding a mobile company that is developing quite an interesting marketing technique that will get their...

GameTheory Messaging Business Shut

GameTheory LLC, once one of the biggest text messaging marketing companies on the planet, has had their text messaging shut down by the New...

Free Facebook Offers Gone

A service that Facebook released this year that has been getting some pretty extensive attention from Facebook advertisers is their Offers feature. This is...

Google Dominated Display

Display ads can go up and down quite frequently in regard to their performance, but they still remain a very well used form of...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...