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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Get Conversions from Twitter

Twitter is the place people to go and catch up on everything and anything that their friends, family, and any other person or page...
Pesach Lattin -
Marketing Madness

Apple’s Damaging their Location-Based Marketing?

While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled...
Pesach Lattin -
Specials

Are Bots the #1 Traffic Source?

Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve...
Pesach Lattin -
Leaders

Huge Changes at Clickbooth Makes News

PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve...
Pesach Lattin -
Marketing Madness

Rich Media Mobile Ads Starting to See Better Days

Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers...
Pesach Lattin -
Marketing Madness

Yahoo Publisher Network Is Baaaack!

The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for...
Pesach Lattin -
Marketing Madness

Which Social Networks Are Working Best?

Social media has proven time and time again to be a successful platform for almost any type of advertising. To advertise where the people...
Pesach Lattin -
Marketing Madness

Instagram Beats Twitter in Engagement

When it comes to social networks and how much people tend to engage with them, the two top names that come to mind are...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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